Mythbusters’ viral video episodes

Saw a rerun of the Mythbusters’ viral video episodes, and they are just an awesome display of new (online) media is influencing what’s happening in traditional media: cable tv in this case.

Media strategy observation aside, a couple of viral video inspired tests they did on the show were quite interesting. One of the is “firehose car lift” while the other was “saw dust cannon”. Both myths were confirmed in awe-inspiring fashions. And they managed to outdo the original cannon video by like 10 times in mythbusters fashion.